Americas: Market Expansion Strategy & Implementation Support


One of India’s Top 50 ranked high-growth technology companies with a highly focused business model was considering expansion globally. With clients like Titan, Qatar Airways, and Puma the company was undergoing rapid growth in Southeast Asia, the Middle East and Africa. The company’s executives were considering expansion into North America. The region was attractive because it was a low-cost source and was growing overall. Scotland was positioned to be the engine of future growth. The client engaged IBS to help develop and implement its successful expansion into Scotland.


Innovation Calls worked closely with the client’s senior leadership team to develop and implement a comprehensive market entry and implementation plan. Innovation Calls determined the client’s market position and assessed its growth trajectory in each market segment.By thoroughly evaluating markets and competitive environments, Innovation Calls was able to make targeted recommendations for successful expansion into Scotland. IBS successfully developed a market entry strategy for Scotland and a tailored implementation plan based on market opportunities in across several verticals such as hospitality, food & beverage, spa, retail, travel, and tourism. IC successfully negotiated a non-exclusive reseller rights agreement as a channel partner for sales and distribution across Scotland. During IC’s engagement, the client has experienced tremendous success; they recently closed a $1M seed-financing round and the company recently graduated from the Microsoft venture Accelerator Program in India. IC currently provides in-market business development, sales, marketing and lead generation support in the Scottish market. IC’s role is to provide business leads and to connect the client with qualified business opportunities/clients (large enterprises, mid market firms and small businesses) from Scotland as well as raise brand awareness through targeted marketing, PR and media relations activities.