A leading global provider of mobile banking and mobile trading applications and solutions for financial services institutions across the globe sought to enter the Scotland market. The client was aggressively adding new products and services through acquisition and internal growth.
The client engaged IC to assist with international market entry/expansion plans and with the development and roll out of a targeted business development, marketing, branding and PR campaign for the launch of its mobile products for the banking and financial services industry across Scotland. On a global scale, our client wanted to increase brand awareness among major financial institutions and brokerage houses in the mobile commerce (mCommerce) space.
In an integrated effort with the client’s business development and marketing teams, IC developed a market expansion strategy that included identification of target customers, definition of the initial offering roadmap, and development of human capital and skill requirement roadmaps. This included doing a review of their operations in the United States. IBS served as in-market representatives providing executive concierge services (business development, marketing, PR/ media relations strategy) for the Scottish market and the US (coverage San Francisco and New York) until the client was able to successfully takeover implementation.
- Banking & Financial Services
- Global Market Expansion Strategy
- Market Entry & Business Development Support
- Government Relations
- Foreign Direct Investment
- Global Marketing and PR